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1. Information We Collect

We may collect various types of information from and about users of our Website, including:

• Information you provide directly to us: This includes information you provide when you fill out forms on ourWebsite, subscribe to our newsletter, request information, or contact us. This may include your name, email address, phone number, and any other information you choose to provide.
• Information collected automatically: As you navigate through and interact with our Website, we may use automatic data collection technologies to gather certain information about your equipment, Browse actions, and patterns. This may include:
  
  • Your IP address
  • Browser type and version
  • Operating system
  • Referring URL
  • Date and time of visit
  • Pages viewed
  • Time spent on pages
  • Clickstream data
  • Device identifiers

2. How We Collect Information (Tools and Technologies)

We use the following third-party tools and technologies to collect and process information:

• Google Analytics: We use Google Analytics to understand how visitors engage with our Website. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. It uses cookies and other technologies to track user interactions and provide insights into website usage. You can learn more about Google Analytics' privacy practices at https://policies.google.com/privacy.
• Google Tag Manager: We use Google Tag Manager to manage website tags (such as those used for Google Analytics and Facebook Pixel) efficiently. Google Tag Manager itself does not collect personal data, but it helps us deploy and manage other tags that may collect data.
• Google Search Console: We use Google Search Console to monitor our Website's performance in Google Search results, identify and fix crawling issues, and improve our search engine optimization (SEO). While Google Search Console provides data about our Website's visibility and performance, it does not directly collect personally identifiable information from individual users in a way that we can identify them.
• Facebook Pixel: We use Facebook Pixel to measure, optimize, and build audiences for advertising campaigns served on Facebook. The Facebook Pixel collects information about your activity on our Website (e.g., page views, purchases) which helps us understand the effectiveness of our advertising and deliver more relevant ads to you on Facebook's platforms. You can learn more about Facebook's privacy practices at https://www.facebook.com/policy.php.
• Hotjar: We use Hotjar to better understand our users' needs and to optimize our service and experience. Hotjar is a technology service that helps us understand how users interact with our Website (e.g., how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. You can learn more about Hotjar's privacy practices at https://www.hotjar.com/legal/policies/privacy/.
• Morningscore: We use Morningscore to analyze our Website's SEO performance, including keyword rankings, backlinks, and website traffic. Morningscore primarily processes publicly available information about websites and may use cookies to track user interactions with our Website for the purpose of providing us with aggregated and anonymized analytical data. Morningscore does not collect personally identifiable information from individual users in a way that we can identify them. You can learn more about Morningscore's privacy practices at https://morningscore.io/privacy-policy.

3. How We Use Your Information

We use the information we collect for various purposes, including:

• To present our Website and its contents to you.
• To provide you with information, products, or services that you request from us.
• To improve our Website, products, and services.
• To understand and analyze how you use our Website and optimize user experience.
• To personalize your experience on our Website.
• To measure and improve the effectiveness of our advertising campaigns.
• To communicate with you, including responding to your inquiries and sending you marketing communications (if you have opted in).
• To detect and prevent fraudulent or illegal activity.
• To comply with legal obligations.

4. Sharing Your Information

We may share your information with:

• Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as website hosting, data analysis, marketing, and customer support. These service providers areobligated to protect your information and may only use it for the purposes for which it was provided.
• Analytics and Advertising Partners: As described above, we share data with Google (Analytics, Search Console), Facebook (Pixel), Hotjar, and Morningscore for analytics, advertising, and website optimization purposes. This data is generally anonymized or pseudonymized where possible.
• Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (a) comply with a legal obligation, (b) protect and defend our rights or property, (c) act in urgent circumstances to protect the personal safety of users of the Website or the public, or (d) protect against legal liability.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

5. Cookies and Other Tracking Technologies

We use cookies and similar tracking technologies (like pixels and web beacons) to collect and store certain information.

• Cookies: A cookie is a small file placed on your computer or device. It enables us to recognize your browser and capture and remember certain information. You can set your browser to refuse all or some browser cookies, or toalert you when cookies are being sent. However, if you disable or refuse cookies, please note that some parts of this Website may then be inaccessible or not function properly.
• Web Beacons: Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

For detailed information about the cookies used by Google Analytics, Hotjar, and Facebook Pixel, please refer to their respective privacy policies linked in Section 2.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

7. Your Data Protection Rights

Depending on your location and applicable data protection laws, you may have the following rights regarding your personal information:

• Right of Access: You have the right to request a copy of the personal information we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you. * Right to Erasure ("Right to be Forgotten"): You have the right to request that we delete your personal information in certain circumstances.
• Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.
• Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
• Right to Object: You have the right to object to the processing of your personal information in certain circumstances.
• Right to Withdraw Consent: If we are relying on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact details provided in Section 9. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights).

8. Opt-Out Options

• Google Analytics Opt-Out: You can opt-out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
• Facebook Ads Opt-Out: You can opt-out of interest-based advertising from Facebook through your Facebook ad settings or through the Digital Advertising Alliance's (DAA) opt-out tool at http://www.aboutads.info/choices/ or the Network Advertising Initiative's (NAI) opt-out tool at http://optout.networkadvertising.org/.
• Hotjar Opt-Out: You can opt-out of Hotjar tracking at https://www.hotjar.com/legal/policies/do-not-track/.
• Email Marketing: If you no longer wish to receive marketing emails from us, you can unsubscribe by clicking the "unsubscribe" link at the bottom of our emails.

9. Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Maplefjord Estonia, Tallinn, Pikk tn 7-7 markus@maplefjord.com

10. Changes to Our Privacy Policy

We may update our Privacy Policy from time to time. We will post any changes on this page with a new "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

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